About us

Canada’s Leading Multicultural Publication for Salon Professionals.

Creating a Platform Where Everyone Belongs

efe means Beauty, efe Magazine is Canada’s multicultural publication for the salon professional; balancing industry insight and cutting-edge trends. We deliver diverse industry coverage: inspirational and educational content, styles and tips from top stylists, beauty, technology, business, retailing and staffing issues. The latest beauty secrets and newest products lives here. Creating a platform where everyone belongs.

Since 2017

Celebrating Our 2 Year Anniversary


Printed & Distributed



“I love that Efe doesn’t conform to the norm of beauty. Anything beautiful goes, whatever that beauty may be. .”

~ Anthony Black

You are only as big as the world you allow yourself to be part of.

We used to say our goal was to change the face of beauty; truth is, all beauty is beautiful. What we are doing is ensuring that within the beauty industry, all beauty is being represented, recognized and seen.

Our mission to further diversify the beauty industry has and will always remain the same. We are proud to lead.

– Andrea Sampson

By Artists, For Artists, Supporting All Artists

We’re a community on a journey, exploring and finding ourselves, cataloging our stories along the way.

Let’s have a chat!

Want to know more or have a question?