Editor’s letter Silence is an answer. In fact, I think silence is the loudest response one can receive. It has been a silent year. People have spoken to me without saying a word. At first, I was offended. Then, I realized that it is time to define myself, by myself, for myself. Which was humbling […]
Date: September 10, 2023 @ 6:30pm Location: KOERNER HALL – THE ROYAL CONSERVATORY OF MUSIC, 273 BLOOR ST W, TORONTO, ON
We did it again, it has been so fun trailblazing through our industry. You know we are committed to innovation, creativity, and diversity, making waves is what we do best. I literally lose sleep at night thinking of ways to elevate our industry. This time though, I was at my niece’s birthday party when […]
CELEBRATING 5 YEARS WITH EFE. THANK YOU FOR YOUR SUPPORT. Efe’s 5th Birthday. 5 Years Of Hope, Progress, and Ingenuity. It all started as a dream, a mere thought that came to mind while I was supposed to be asleep. It’s true, the best thoughts come to you when you least expect them. They […]
LEADERSHIP: it’s an action that many job titles encompass, but not everyone may know how to carry out That’s because being a leader isn’t just about the job you do. It’s about how you use that title to inspire others. But inspiring people doesn’t just sound idealistic: it increases how productive and engaged people can […]
WHAT THE Efe? President, CEO, and Editor-in-Chief of Efe Magazine, Andrea Sampson, discusses genuine day-to-day issues with some of the Canadian beauty industry’s biggest personalities and rising stars. It’s more than just hair – it’s critical social, political, and economic themes from the lens of some of the artists that keep us prepared to fight […]
We were impacting lives, Changing mindsets. When given a chance, take it. When it changes your life, let it. I’ve taken on so many projects. All very life changing; intentionally. But this one came out of left field. When I was asked to create a ‘diverse’ curriculum for the hairstyling program at St Lawrence College […]
How are you feeling about your place in the industry today? “I feel great about where I am in my career, but I still feel like I have so much more to do and this is just the beginning for me. There are so many different avenues to venture out in. Whether I’m doing hair […]
In the beginning: Michael Jordan changed my life. I was in grade 5 when I found out who MJ was. I fell in love with what he was doing and how inspiring he was. He made me fall in love with basketball. My parents bought me a basketball for my birthday and in no time, […]