An Inclusive Beauty Experience

The world isn’t going to change overnight. In fact, it takes the bravest of the brave to see that a change needs to be made, and actually implement it. It is also having the courage to stand by your words and create new trends that will shape the industry. Joico is doing just that. Incorporating […]

American Crew® NEW Range of Shampoos

American Crew® Daily Cleansing Shampoo A daily shampoo to wash away excess oil and effectively cleanse hair without drying out the hair, making it suitable for daily use. It’s recommended for normal to oily hair and scalp. American Crew® Deep Moisturizing Shampoo A daily shampoo that cleanses and conditions in one simple step without causing […]

American Crew® NEW Hair Care Collection

The Detox Shampoo features a high percentage of naturally derived ingredients including Manicouagan Clay, a mineral rich clay from the depths of Manicouagan Lake in Northern Canada that infuses scalp with essential minerals such as iron, calcium, sodium, potassium and zinc. The formula is also infused with Coconut Shell Beads to gently massage, helping to […]

American Crew Newsletter

The hero product of the lineup is NEW American Crew  Detox Shampoo—an exfoliating and detoxifying shampoo—for an enhanced cleansing experience. In addition, there are three redesigned formulas including American Crew Daily Cleansing Shampoo, Daily Deep Moisturizing Shampoo and Daily Moisturizing Conditioner  to deliver high performance for different hair needs. Try the new hair care range […]


The colour of your skin is not something you can hide. The moment you walk into a room, everyone knows what colour you are. And immediately, consciously or subconsciously, people will judge you based on just that. Light skin meant educated, mild-mannered and beautiful. Where dark skin was uneducated, rude and unpretty. This bias would […]