WHAT THE Efe? President, CEO, and Editor-in-Chief of Efe Magazine, Andrea Sampson, discusses genuine day-to-day issues with some of the Canadian beauty industry’s biggest personalities and rising stars. It’s more than just hair – it’s critical social, political, and economic themes from the lens of some of the artists that keep us prepared to fight […]

Texture With Confidence

We were impacting lives, Changing mindsets. When given a chance, take it. When it changes your life, let it. I’ve taken on so many projects. All very life changing; intentionally. But this one came out of left field. When I was asked to create a ‘diverse’ curriculum for the hairstyling program at St Lawrence College […]