The new magnifying Nutri Color Filters will dare you to go well beyond colour.
The Detox Shampoo features a high percentage of naturally derived ingredients including Manicouagan Clay, a mineral rich clay from the depths of Manicouagan Lake in Northern Canada that infuses scalp with essential minerals such as iron, calcium, sodium, potassium and zinc. The formula is also infused with Coconut Shell Beads to gently massage, helping to […]
The hero product of the lineup is NEW American Crew Detox Shampoo—an exfoliating and detoxifying shampoo—for an enhanced cleansing experience. In addition, there are three redesigned formulas including American Crew Daily Cleansing Shampoo, Daily Deep Moisturizing Shampoo and Daily Moisturizing Conditioner to deliver high performance for different hair needs. Try the new hair care range […]
The colour of your skin is not something you can hide. The moment you walk into a room, everyone knows what colour you are. And immediately, consciously or subconsciously, people will judge you based on just that. Light skin meant educated, mild-mannered and beautiful. Where dark skin was uneducated, rude and unpretty. This bias would […]
Regardless, nothing stood out more for me than how she openly asked Instagram for help managing her daughter Ava’s hair. Once a week it would be both stress and tears on wash day. For me personally, I remember being four, and hair day was hell. It was long and it hurt. There were three of […]
What inspires you? If there is one thing I strive to be, it is unapologetically myself at all times. I’m inspired by anybody who has the courage to be genuine, even if it means a bit of discomfort. Everything I do, I do with authenticity and humility. People inspire me; passion inspires me. There is […]
I have watched big companies make extravagant statements and promise for change on social media. And because of my love for our industry,I believe you. I hope there is real action to follow. I hope that our leaders of this industry are not bandwagon jumpers. I hope the black square on your social media pages […]
“I live in Yarmouth, Nova Scotia, a super small town in a very remote part of Canada where very few stylists compete. So many don’t realize the amount of hurdles you jump when you’re in a small town and you don’t have access to a lot of things like the perfect model, or seasoned photographers. […]
Efe is about accuracy, inspiration, diversity, inclusion. We are here to ensure that we, as a whole, are a cohesive industry where everyone feels they belong. It is up to us as artists to not only continue to educate ourselves, but to push for more diversification in all areas of beauty. Efe Universal – The Diverse […]
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