Joico’s Curl Confidence Defining Crème

Pomade is a must have in every barbershop/Salon.
Hydration, hydration, hydration! Remember to ensure that curls are well hydrated prior to applying product. We feel this is the biggest miss when working on curly hair. We tend to remove more moisture than required to speed up the styling process. When really, water acts as the transporter, distributing your product evenly for best end results. You all know we are a big fan of layering product. When working with 3A – 3C hair, we added a leave in conditioner prior to applying Joico’s Curl Confidence Defining Crème. This was only to create a solid foundation and eliminate wasting of product. As always, less is more. We started with a loonie size of product, really working it in from root to end to bring out the true definition of each curl. This allows us to leave hair to air dry or diffuse. When working on 4A hair we also added a medium hold gel for more control and definition.