Authentic Beauty Concept Hydrate Mask

It all starts at the sink, prepping hair for success. We all know that if hair is lacking moisture, it is also lacking protein. However, it will not accept protein without the adequate amount of moisture… The Hydrate Mask by Authentic Beauty Concept hits hair right. Catering to a very wide range of hair types: 2C – 4C. It was crazy to see the reaction to each curl type once they received their adequate amount of hydration. Hair was softened and curls were defined. Remember this is a mask not a conditioner, allow it to do its thing, give it some time. Apply a generous amount, sit your client under the dryer or steamer and wait for the magic to happen as it detangles, hydrates and make hair manageable for any style. Products such as Hydrate Mask are foundation setters and should be incorporated in your client’s regular hair routine. Perfect for back bar use, but do not miss the opportunity to retail this item for at home use.