Authentic Beauty Concept Hydrate Cleanser

So, let’s set something straight… Not all shampoos are for everyone. Yes, all shampoos have the ability to cleanse, but will it give the hair what it actually needs? You know we always speak on the importance of proper hydration and the difference it makes in your end result. We love that this shampoo cleanses multiple hair types (2A – 4C) while providing adequate hydration. In fact, on extremely fine straight (2A & 2B) hair, we were able to omit the use of conditioner and still have hair that was tangle free and ready for styling. That said, you will always need conditioner while using this product with 3C – 4C hair types.

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Authentic Beauty Concept Hydrate Cleanser