WHAT THE Efe? President, CEO, and Editor-in-Chief of Efe Magazine, Andrea Sampson, discusses genuine day-to-day issues with some of the Canadian beauty industry’s biggest personalities and rising stars. It’s more than just hair – it’s critical social, political, and economic themes from the lens of some of the artists that keep us prepared to fight […]

Naeemah Lafond – Global Artistic Director of Amika

Naeemah LaFond is a Haitian-American, Brooklyn-born hair stylist. She is recognized internationally for creating iconic statement looks for fashion runways, global ad campaigns, and editorial stories. Naeemah is most known for her technical range in delivering everything from effortless looks to sculpted artwork, and for her versatility with all hair textures. Her creations have graced […]