Editor’s letter Silence is an answer. In fact, I think silence is the loudest response one can receive. It has been a silent year. People have spoken to me without saying a word. At first, I was offended. Then, I realized that it is time to define myself, by myself, for myself. Which was humbling […]
We did it again, it has been so fun trailblazing through our industry. You know we are committed to innovation, creativity, and diversity, making waves is what we do best. I literally lose sleep at night thinking of ways to elevate our industry. This time though, I was at my niece’s birthday party when […]
CELEBRATING 5 YEARS WITH EFE. THANK YOU FOR YOUR SUPPORT. Efe’s 5th Birthday. 5 Years Of Hope, Progress, and Ingenuity. It all started as a dream, a mere thought that came to mind while I was supposed to be asleep. It’s true, the best thoughts come to you when you least expect them. They […]
WHAT THE Efe? President, CEO, and Editor-in-Chief of Efe Magazine, Andrea Sampson, discusses genuine day-to-day issues with some of the Canadian beauty industry’s biggest personalities and rising stars. It’s more than just hair – it’s critical social, political, and economic themes from the lens of some of the artists that keep us prepared to fight […]
We were impacting lives, Changing mindsets. When given a chance, take it. When it changes your life, let it. I’ve taken on so many projects. All very life changing; intentionally. But this one came out of left field. When I was asked to create a ‘diverse’ curriculum for the hairstyling program at St Lawrence College […]
Efe magazine is proud to present the 2nd annual VZN Awards ceremony. We are celebrating and recognizing all things that inspire us as artists. All things that evokes true “VZN.” A new platform creating new opportunity, showcasing new talents and new winners. VZN Awards has curated unique categories that will invigorate the seasoned professional and […]
We are the VZN Awards! Creating change, building passion, inspiring lives.
Winning an award – I don’t want to say it lit a fire under my butt because there’s always a fire under my butt, but it reignited the fire a bit more. With COVID and everything that was going on, you didn’t really know what you were walking into, if that makes sense.
I was really impressed; I had a lot of my staff there. I wasn’t there, but I was getting first hand play by play from the Matrix booth – I work with Matrix.
An exciting global contest on the hair trend of the year, digitalized and accessible to all hair pros, with massive visibility within the hairdressing community and consumers.