Efe’s 5th Birthday. 5 Years Of Hope, Progress, and Ingenuity. It all started as a dream, a mere thought that came to mind while I was supposed to be asleep. It’s true, the best thoughts come to you when you least expect them. They caught you off guard, swipe you off your feet and take […]
WHAT THE Efe? President, CEO, and Editor-in-Chief of Efe Magazine, Andrea Sampson, discusses genuine day-to-day issues with some of the Canadian beauty industry’s biggest personalities and rising stars. It’s more than just hair – it’s critical social, political, and economic themes from the lens of some of the artists that keep us prepared to fight […]
We were impacting lives, Changing mindsets. When given a chance, take it. When it changes your life, let it. I’ve taken on so many projects. All very life changing; intentionally. But this one came out of left field. When I was asked to create a ‘diverse’ curriculum for the hairstyling program at St Lawrence College […]
Efe magazine is proud to present the 2nd annual VZN Awards ceremony. We are celebrating and recognizing all things that inspire us as artists. All things that evokes true “VZN.” A new platform creating new opportunity, showcasing new talents and new winners. VZN Awards has curated unique categories that will invigorate the seasoned professional and […]
Winning an award – I don’t want to say it lit a fire under my butt because there’s always a fire under my butt, but it reignited the fire a bit more. With COVID and everything that was going on, you didn’t really know what you were walking into, if that makes sense.
I was really impressed; I had a lot of my staff there. I wasn’t there, but I was getting first hand play by play from the Matrix booth – I work with Matrix.
An exciting global contest on the hair trend of the year, digitalized and accessible to all hair pros, with massive visibility within the hairdressing community and consumers.