American Crew®, the Official Supplier to Men, introduces a NEW Hair Care Collection, an enhanced range of shampoos and conditioner that provides expert, professional solutions to men’s diverse hair needs and concerns. The hero product of the lineup is NEW American Crew® Detox Shampoo—an exfoliating and detoxifying shampoo— for a deep cleansing experience.

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The Detox Shampoo features a high percentage of naturally derived ingredients including Manicouagan Clay, a mineral rich clay from the depths of Manicouagan Lake in Northern Canada that infuses scalp with essential minerals such as iron, calcium, sodium, potassium and zinc. The formula is also infused with Coconut Shell Beads to gently massage, helping to promote the scalp’s micro-circulation and Vitamin B5 for moisture to promote healthy-looking hair.

American Crew’s Detox Shampoo exfoliates and refreshes the scalp, eliminating excess oil and dirt from the scalp.  Designed for all hair types, the product helps to remove any product build up, leaving the hair soft and manageable, and the scalp refreshed. For application, wet hair thoroughly, massage a small amount into hair and scalp and rinse thoroughly.

Lastly, the new and improved Hair Care Collection also paves the way for the brand’s commitment to environmental sustainability. The range is vegan, silicone-free and features re-engineered packaging made with 80% Post-Consumer Recycled Plastic.

For more information on the collection, head to and follow @AmericanCrewCanada